Learn
How To Sew Men's Fashion
Are you the next Ben
Sherman?
Designer, manufacturer, and
men's fashion giant; Ben Shermon like so many
other imigrants changed his world and made a
forturne doing it.
A Brief History of The
Legend That Is Ben Sherman (Mod God)
The man himself was born
Arthur Benjamin Sugarman, Brighton, England in
1925.
He moved to the United
States in 1946. Where he married a succession
of women. It was in California he learned about
the garment trade. His third wife's father was
a successful manufacturer, owning 2 swimwear
companies.
In 1962, having gained
American citizenship, Arthur moved back to
Brighton England.
The following year of 1963,
the Ben Sherman brand was born.
The Ben Sherman shirt was
both unique, and radically different from any
other shirt.
The unique features
included, Front button down collar. (Button
holes on each side and tip of the collar.) The
collar Itself was large. The tips of the collar
were then secured with a small button sewn to
the main body of the shirt.
In addition, the collar had
a extra button, at the centre back. This held
the collar in firmly in place.
Other features included,
Plackets cut on the Bias. Each shirt had a
black label, bearing Ben's name, sewn into the
left hand upper seam of the left hand
pocket.
His shirts sold in vast
quantities, throughout Britain, Europe and the
United States.
Ben's shirts were adopted as
essential wear by the ever increasing youth
cult of the time, known as the Mods.
Ben opened a showroom in
Carnaby Street, London.
At the same time, 1967, he
opened his first shop in Duke street,
Brighton.
2 More shops followed, both
located In London.
Since those early days The
company Ben Sherman has experienced massive
growth and Business success. Now being one of
the largest apparel manufacturers in the
world.
The company has diversified
into, ladies wear, Boys wear and accessories.
In addition. Ben Sherman now offer a very
commercial range of Footwear, along with a more
specialist range, which has a directional edge,
aimed at the Mod fashion market.
Ben Sherman is truly a brand
on its own. It retains its distinctive heritage
to this day and is recognised by people the
world over.
Since 1996 Cazual have been
authorised stockist of Ben Sherman. Our
extensive range covers the entire current
collection.
This Range includes; The
world famous Oxford button down collar shirt in
most colours. We have just introduced a range
of specialist wear for the Mod enthusiast. From
the famous Mod Fit range of shirts, to a range
of shoes with pure distinction.
Our current range of main
stream Ben Sherman clothing includes shirts,
short sleeved Polo shirts, T Shirts and the
world famous Harrington Jacket.
|
